The client wanted to develop a high-end paddle brand and differentiate the new Accent brand from their other Cannon brand. I thought that it would be effective to to take the brand more out of the traditional context of river and ocean scenes and try something more edgy, surreal and urban. The Fantasy Kayak Fountain cover I created in Photoshop (left) got raves for the client. They blew it up into a large trade show graphic and promotional posters.