This is the more "all purpose and family oriented" side of the clients paddle manufacturing business. Last years catalog was a new half size design. Pages had a color theme for each category so they also tied nicely with the cover. Kayak paddles can be a challenging item to come up with new ideas for the yearly catalogs.
This cover was composed in Photoshop from 4 different photos and ties perfectly with Cannon's slogan "your connection to the water"